David

Digital entrepreneur and co-founder of Sekkei Digital Group, David has more than 13 years of experience in helping foreign companies expand their visibility in China.

4 Steps to Conduct Market Research in China [Best Practices]

July 28, 2023

With over 1 billion people in the country actively surfing the internet, foreign brands planning to venture into China can make informed decisions, acquire a competitive edge, and gain deeper insights by simply conducting market research properly. However, it’s worth noting that the China market is a competitive landscape. Its industry sectors have a broad range of Chinese consumers with distinct needs.

4 Steps to Conduct Market Research in China [Best Practices] Read More

4 Steps to Conduct Market Research in China

KOL Marketing: Top Mistakes to Avoid in China

July 14, 2023

Collaborating with top Chinese KOLs is a proven strategy to promote brands in China, but you should know that your marketing plans won’t last long without a well-thought-out approach. Unfortunately, many marketers tend to overlook this problem when executing their campaigns. Regardless if you’re working with the most famous Chinese influencers, numerous factors, ranging from inadequate market knowledge to unclear brand expectations, can derail a KOL marketing campaign completely.

KOL Marketing: Top Mistakes to Avoid in China Read More

KOL mistakes to avoid in China

Promoting Overseas Schools in China: Insights & Strategies

June 30, 2023

According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.

Promoting Overseas Schools in China: Insights & Strategies Read More

Recruiting Chinese Students: Key Market Strategies

June 19, 2023

According to recent statistics, more than 700,000 Chinese students are pursuing international education globally. Despite the recent decline in enrollment caused by the pandemic, overseas student enrollment is quickly regaining momentum while the global condition improves. And with the locals remaining faithful to the importance of education, international institutions hoping to start attracting Chinese students must develop strategies if they want to connect with their target audience.

Recruiting Chinese Students: Key Market Strategies Read More

Recruiting Chinese Students

Digital Advertising in China: Key Strategies and Best Practices

June 9, 2023

It’s no secret that the Chinese market has grown exponentially over the years. With its digital ad spending reaching a projection of over $173 billion for 2023, the country’s online advertising landscape remains the second-largest in the world. Effective marketing strategies and practices have become increasingly crucial for brands that want to stand out, especially now that many entrepreneurs are rushing to utilize the Chinese advertising market.

Digital Advertising in China: Key Strategies and Best Practices Read More

Dragon Boat Festivities and Qixi Festival – Marketing Opportunities not to be Missed

May 17, 2023

In China, festivals hold a special place in the hearts of people, serving as a time for celebration, reflection, and cultural heritage. They provide foreign brands with a unique opportunity to connect with Chinese consumers on a deeper level, foster brand loyalty, and drive business growth. As experts in digital marketing, we have witnessed firsthand the impact that well-executed festival campaigns can have on brand visibility, engagement, and sales.

Dragon Boat Festivities and Qixi Festival – Marketing Opportunities not to be Missed Read More

Exploring the WeChat trends in China – A Guide for foreign Businesses

April 11, 2023

WeChat is a popular messaging app that has been taking China by storm since its launch in 2011. It is a versatile platform that enables users to chat with friends and family, make online payments, play games, and even order food. Over the years, WeChat has evolved to become a critical part of daily life in China, and its popularity has continued to grow. In this article, we will explore some of the new trends in WeChat in China.

Exploring the WeChat trends in China – A Guide for foreign Businesses Read More

Digital Healthcare in China

September 28, 2022

How much do you know about the digital healthcare revolution occurring in China? Digital healthcare has grown exponentially over recent years as the demand for the standardization and digitization of healthcare, pharmaceutical services, and other medical services continues to rise. This article will discuss the rise of digital healthcare in China, what has led to it, and how you can capitalize on this growing opportunity.

Digital Healthcare in China Read More

China 2022 Annual Report on Live Commerce: 12 Insights

July 13, 2022

From a recent report released by the Chinese company YouWant (specialized in live commerce and Chinese social media data), Sekkei Studio has summed up 12 main insights on Live Commerce in 2022 China. Factors like products type, price, shoppers age, gender, Chinese calendar events and eCommerce features are influencing the Chinese Live Commerce trends in a unique way. This article is a summarized version of this insightful report.

China 2022 Annual Report on Live Commerce: 12 Insights Read More

Get our latest news

Scroll to Top