Digital entrepreneur and co-founder of Sekkei Digital Group, David has more than 13 years of experience in helping foreign companies expand their visibility in China.
NFTs in China are booming, and they’re booming fast. There lies, right now, a huge opportunity for international brands to get in on the ground floor. However, they must be aware that their usual approach towards marketing and selling NFTs will almost definitely not be optimal in the Chinese market, because it holds significant differences to markets elsewhere.
The Ultimate NFT Marketing Approach in China, 2022 Read More
NFTs have become a fixture in the global tech zeitgeist. In 2021, for the first time, the term ‘NFT’ surpassed ‘crypto’ in global search interest on Google. In China they are rising in prominence too, but, as with many things, this rise has distinctly Chinese characteristics.
The NFT Market in China, in 2022 Read More
In this guide, we will detail what Live Commerce is, why brands should live-stream on Tmall, what sort of shoppers to expect when doing so, and how to get started.
Put simply, live commerce is the combination of online live-streaming with e-commerce. It can be thought of as teleshopping for the 21st century. What the television did for home shopping in the 1980s and 1990s, with companies like QVC becoming multi-billion-dollar juggernauts in just a decade or two, smartphones are doing for all shopping in the 21st century, at a significantly hastened pace.
Your 2022 Tmall Live-Streaming Guide Read More
When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having https instead of http in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.
HTTPS vs HTTP: For Your Chinese Website Read More
In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.
In-Feed Ads : Industry & Competitors Analysis Read More
Every webmaster is no stranger to the Baidu algorithms, especially for those SEO practitioners that are targeting the Chinese market.
Baidu SEO Algorithms Must Read 2020 Read More
In the age of personalization businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.
Why B2B Businesses Should Leverage the Power of Marketing Automation Read More
Successfully growing your business requires tools capable of taking your business to the next level. This includes analytics tools that ensure your key marketing strategies are backed by reliable and up-to-date data on consumers, SEO management tools easily accessible by potential consumers, and competitive intelligence to keep you ahead of the game.
Leading Tools for SEO and Competitive Intelligence Read More
Making informed strategic business and marketing decisions require the right tools. Luckily, with the data technology readily available, key decisions can be made confidently and generate an impact for long term success.
Analytics Tools to Grow Your Business Read More
Content has become one of the most used methods brands interact with their customers and a well-designed, easy to use website is key for any business to be successful. Websites tend to flourish on the quality of their content, but more than often too many resources go to the creation of content over anything else.
Why your Business needs a Content Management System Read More
