David

Global businesses aiming to expand in China often face a common dilemma: how to navigate China’s intricate digital landscape.
In this article, I’ll share my professional perspective on the difference between Western and Chinese digital marketing platforms and discuss how these factors helped shape SDG’s approach to assisting international businesses entering the Chinese market.

Dopamine, or the “feel-good” hormone, has taken a new form in China’s fashion scene. As Gen Zs and millennials continue to find joy in expressing their emotions in vibrant outfits, the perception of Chinese fashion trends has become more than just the fabric or luxury.

From analyzing your competitors to identifying market opportunities, collecting China market intelligence data allows you to gain a better understanding of your target audience. But how exactly can you do it? New businesses looking to enter the local business scene may think latching onto the latest industry trends can amplify their marketing efforts. However, the Chinese market is more complex than that.