With Chinese consumers eager to spend their money during the Spring Festival celebrations, it’s a period that will likely bring about brand visibility and potential conversions with the right strategy. Read along as we discuss effective Chinese New Year marketing campaigns executed by some global brands.
5 Chinese New Year Marketing Campaign Strategies [Brand Guide] Read More
Experts predict that Chinese outbound tourism will return to pre-pandemic levels this year. This forecast is based on the 3.3-fold increase in Lunar New Year bookings and trips in 2024 compared to 2023’s figure for the same period. Read along as we discuss the importance of this holiday for the Chinese consumer market.
Chinese Outbound Tourism During Lunar New Year [What To Expect] Read More
In the third week of January 2025, over half a million American internet users moved from TikTok to RedNote. This marks an unprecedented occurrence where a Chinese community-centric platform saw an unusual influx of non-domestic account registrations and app downloads.
From TikTok to RedNote: What Can These New Users Expect? Read More
The education industry is among the most prioritized market segments in China. With the local government pushing policies to encourage Chinese students to study abroad, leading international education events opens doors for foreign organizations to explore this lucrative business opportunity.
7 International Education Expo in China Worth Attending This 2025 Read More
The Chinese market has a flourishing digital economy that drives a significant portion of this rapid growth. As the world’s largest economy in terms of social media usage, it’s a highly lucrative venture for foreign investors and businesses to explore.
7 Top Chinese Industries Worth Entering This 2025 Read More
With the power of She Economy extending its influence in the Chinese outbound tourism market, foreign travel brands must closely follow the consumption patterns that these audiences exhibit and how they affect their travel planning. And what better platform to find that data than Xiaohongshu?
Marketing to Affluent Chinese Female Travelers Using Xiaohongshu Read More
The travel retail trend refers to how Chinese tourists make “shopping” the sole purpose of their overseas trips. Its prevalence over the past few years created many business opportunities for foreign brands that helped them gain new customers and potential sales from this consumer segment.
7 China Retail Travel Market Trends You Must Know This 2025 Read More
Chinese Gen Z tourists grew up with the rapid evolution of e-commerce and social media platforms. Because of this, the driving force of their travel consumption patterns often comes from online trends, reviews, and user-generated content.
Chinese Gen Z Tourists: Pioneers of New Travel Trends in China Read More
As the largest search engine in China, Baidu is a platform you can’t skip when conducting SEO. Beyond its massive user base, this marketing channel operates with more sophisticated algorithms and technologies than other search-based platforms in the local market.
Baidu SEO Guide: 10 Best Practices in the Chinese Market Read More
Chinese culture strongly influences how consumers engage and make purchasing decisions in the country’s dynamic digital ecosystem. Traditional festivals and holidays, in particular, often trigger the height of consumerism in China, and the Dongzhi festival is no exception.
Why is Dongzhi Festival Important to Chinese Consumers Read More
