When we refer to WeChat, new foreign marketers may think it’s the mobile app they can freely download on Apple and Google Play Store. However, there are two versions of this app. Weixin is not only the Chinese name but also a separate platform that exclusively caters to Mainland users.
WeChat vs. Weixin: 7 Differences Foreign Brands Must Know Read More
When it comes to reaching trend-driven audiences, Weibo remains an unmatched digital marketing channel in China. With its thriving influencer economy and relatively high engagement rate, the platform undoubtedly opens many business opportunities for foreign brands.
The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More] Read More
Did you know that more than 90% of posts in Little Red Book are user-generated content? Looking at this data, it’s apparent that the platform’s massive consumer base of 260 million monthly active users highly prefers word-of-mouth marketing over traditional promotions.
How Does Little Red Book Advertising Work? [Full Guide] Read More
The start of 2025 caused quite a stir in the AI industry when DeepSeek released its latest model in late January. With the entry of this Chinese-owned platform into the competitive global AI race, many wonder how it compares with OpenAI’s industry renowned generative artificial intelligence model, ChatGPT.
Exploring DeepSeek: China’s New AI Tool Challenging ChatGPT Read More
As an event occurring right after Chinese New Year and Valentine’s Day, some marketers may perceive the Lantern Festival as a less significant occasion for the local consumer market. However, did you know it wields enough cultural influence to spark substantial digital consumption in China?
Chinese Lantern Festival: How Did Consumers Celebrate This 2025? Read More
Thanks to the country’s top online game publishers, more gaming content is gaining attention locally and globally. Annual conferences like China Joy 2025 make this heightened demand possible. Let’s discuss what to expect during the fair, when and where it will be held, and the strategies you can consider to maximize its hype.
Everything About China Joy 2025 [Event Details] Read More
China’s pharmaceutical industry is one of the key business segments that contributes to the country’s impressive economic growth. In November 2024, its retail sales reached approximately 62.2 billion yuan. Read along as we discuss the complexities of entering this market segment.
Is the Pharmaceutical Industry in China Open to Foreign Brands? Read More
Boosting your brand’s search visibility in Mainland China isn’t the same as improving your website’s ranking in Google. If you want to build organic traffic from Chinese internet users, you must ensure that your SEO strategy is aligned with the regulations and needs of the local audiences.
7 China SEO Strategies to Boost Your Brand This 2025 Read More
Among China’s top social media platforms, WeChat remains the most influential digital marketing channel for businesses. It goes beyond a typical messaging app, from its content creation tools to its e-commerce functions. It hosts 25 million WeChat official accounts, making it a good source of information for launching a successful brand profile.
7 Best WeChat Official Accounts You Should Follow This 2025 Read More
The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.
8 New Digital Marketing Trends in China [2025 Insights] Read More
