As an event occurring right after Chinese New Year and Valentine’s Day, some marketers may perceive the Lantern Festival as a less significant occasion for the local consumer market. However, did you know it wields enough cultural influence to spark substantial digital consumption in China?
Chinese Lantern Festival: How Did Consumers Celebrate This 2025? Read More
Thanks to the country’s top online game publishers, more gaming content is gaining attention locally and globally. Annual conferences like China Joy 2025 make this heightened demand possible. Let’s discuss what to expect during the fair, when and where it will be held, and the strategies you can consider to maximize its hype.
Everything About China Joy 2025 [Event Details] Read More
China’s pharmaceutical industry is one of the key business segments that contributes to the country’s impressive economic growth. In November 2024, its retail sales reached approximately 62.2 billion yuan. Read along as we discuss the complexities of entering this market segment.
Is the Pharmaceutical Industry in China Open to Foreign Brands? Read More
Among China’s top social media platforms, WeChat remains the most influential digital marketing channel for businesses. It goes beyond a typical messaging app, from its content creation tools to its e-commerce functions. It hosts 25 million WeChat official accounts, making it a good source of information for launching a successful brand profile.
7 Best WeChat Official Accounts You Should Follow This 2025 Read More
The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.
8 New Digital Marketing Trends in China [2025 Insights] Read More
With Chinese consumers eager to spend their money during the Spring Festival celebrations, it’s a period that will likely bring about brand visibility and potential conversions with the right strategy. Read along as we discuss effective Chinese New Year marketing campaigns executed by some global brands.
5 Chinese New Year Marketing Campaign Strategies [Brand Guide] Read More
Experts predict that Chinese outbound tourism will return to pre-pandemic levels this year. This forecast is based on the 3.3-fold increase in Lunar New Year bookings and trips in 2024 compared to 2023’s figure for the same period. Read along as we discuss the importance of this holiday for the Chinese consumer market.
Chinese Outbound Tourism During Lunar New Year [What To Expect] Read More
In the third week of January 2025, over half a million American internet users moved from TikTok to RedNote. This marks an unprecedented occurrence where a Chinese community-centric platform saw an unusual influx of non-domestic account registrations and app downloads.
From TikTok to RedNote: What Can These New Users Expect? Read More
The education industry is among the most prioritized market segments in China. With the local government pushing policies to encourage Chinese students to study abroad, leading international education events opens doors for foreign organizations to explore this lucrative business opportunity.
7 International Education Expo in China Worth Attending This 2025 Read More
The Chinese market has a flourishing digital economy that drives a significant portion of this rapid growth. As the world’s largest economy in terms of social media usage, it’s a highly lucrative venture for foreign investors and businesses to explore.
7 Top Chinese Industries Worth Entering This 2025 Read More
