digital advertising Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Thu, 28 Nov 2024 17:22:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png digital advertising Archives | Sekkei Digital Group 32 32 211799279 Advertising in China: Finding the Best Strategies This 2025 https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-in-china-best-strategies https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/#respond Thu, 28 Nov 2024 17:17:36 +0000 https://newsite.sekkeistudio.com/advertising-in-china/ When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.

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]]> https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/feed/ 0 3075 The Ultimate Guide to WeChat Ads: Key Strategies & Practices https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-ads/?utm_source=rss&utm_medium=rss&utm_campaign=the-ultimate-guide-to-wechat-ads https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-ads/#comments Wed, 23 Oct 2024 12:33:54 +0000 https://newsite.sekkeistudio.com/the-ultimate-guide-to-wechat-moments-ads/ WeChat has grown from a messaging app into a key platform that connects businesses with millions of consumers in China. As part of the Chinese digital lifestyle, it has become a gateway for building a strong brand presence, especially with the help of its dynamic advertising ecosystem.

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]]> https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-ads/feed/ 3 6497 Digital OOH Advertising in China: New Trends & Opportunities https://sekkeidigitalgroup.com/digital-ooh-advertising-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=digital-ooh-advertising-in-china https://sekkeidigitalgroup.com/digital-ooh-advertising-in-china/#respond Thu, 26 Sep 2024 04:28:46 +0000 https://sekkeidigitalgroup.com/?p=35722 Today, more businesses are pouring their ad spend allocations into digital outdoor media. These digital screens are seen as a unified canvas for storytelling, giving brands the power to deliver consistent and immersive messaging to their target audience beyond the four corners of desktop and mobile devices.

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]]> https://sekkeidigitalgroup.com/digital-ooh-advertising-in-china/feed/ 0 35722 In-Feed Ads : Industry & Competitors Analysis https://sekkeidigitalgroup.com/in-feed-ads-analysis/?utm_source=rss&utm_medium=rss&utm_campaign=in-feed-ads-analysis Fri, 21 Aug 2020 09:00:59 +0000 https://newsite.sekkeistudio.com/in-feed-ads-analysis/ In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.

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]]> 5763 What is Performance Marketing? Top Channels in China https://sekkeidigitalgroup.com/performance-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=performance-marketing https://sekkeidigitalgroup.com/performance-marketing/#respond Fri, 16 Aug 2019 10:21:51 +0000 https://newsite.sekkeistudio.com/performance-marketing/ As advertising becomes more apparent, businesses are looking past branding to build marketing strategies with measurable results.

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