David, Author at Sekkei Digital Group https://sekkeidigitalgroup.com/author/david-henriques/ Helping brands expand into China by increasing visibility, reach and sales Mon, 10 Feb 2025 07:17:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png David, Author at Sekkei Digital Group https://sekkeidigitalgroup.com/author/david-henriques/ 32 32 211799279 7 Best WeChat Official Accounts You Should Follow This 2025 https://sekkeidigitalgroup.com/7-best-wechat-official-accounts/?utm_source=rss&utm_medium=rss&utm_campaign=7-best-wechat-official-accounts https://sekkeidigitalgroup.com/7-best-wechat-official-accounts/#respond Mon, 10 Feb 2025 07:17:33 +0000 https://newsite.sekkeistudio.com/5-awesome-wechat-official-accounts/ Among China's top social media platforms, WeChat remains the most influential digital marketing channel for businesses. It goes beyond a typical messaging app, from its content creation tools to its e-commerce functions. It hosts 25 million WeChat official accounts, making it a good source of information for launching a successful brand profile.

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]]> https://sekkeidigitalgroup.com/7-best-wechat-official-accounts/feed/ 0 6468 7 China Retail Travel Market Trends You Must Know This 2025 https://sekkeidigitalgroup.com/7-china-retail-travel-market-trends/?utm_source=rss&utm_medium=rss&utm_campaign=7-china-retail-travel-market-trends https://sekkeidigitalgroup.com/7-china-retail-travel-market-trends/#respond Tue, 14 Jan 2025 16:23:16 +0000 https://sekkeidigitalgroup.com/?p=31619 The travel retail trend refers to how Chinese tourists make “shopping” the sole purpose of their overseas trips. Its prevalence over the past few years created many business opportunities for foreign brands that helped them gain new customers and potential sales from this consumer segment. 

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]]> https://sekkeidigitalgroup.com/7-china-retail-travel-market-trends/feed/ 0 31619 How Toutiao Advertising Works for Businesses in China https://sekkeidigitalgroup.com/toutiao-advertising-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=toutiao-advertising-in-china https://sekkeidigitalgroup.com/toutiao-advertising-in-china/#respond Wed, 04 Dec 2024 13:04:16 +0000 https://newsite.sekkeistudio.com/toutiao-advertising/ Advertising is among the fastest strategies for distributing content to your target audiences. In China, businesses have varied options for launching these campaigns, from the local social media landscape to Chinese search engine platforms. However, one app that you might not have encountered yet is Toutiao.

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]]> https://sekkeidigitalgroup.com/toutiao-advertising-in-china/feed/ 0 5199 Advertising in China: Finding the Best Strategies This 2025 https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-in-china-best-strategies https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/#respond Thu, 28 Nov 2024 17:17:36 +0000 https://newsite.sekkeistudio.com/advertising-in-china/ When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.

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]]> https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/feed/ 0 3075 7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] https://sekkeidigitalgroup.com/strategies-for-b2b-marketing-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=strategies-for-b2b-marketing-in-china https://sekkeidigitalgroup.com/strategies-for-b2b-marketing-in-china/#respond Tue, 19 Nov 2024 15:35:48 +0000 https://newsite.sekkeistudio.com/understanding-b2b-marketing-china/ China has no shortage of B2B opportunities for foreign companies, especially now that shopping transactions can be made digitally with a single click. However, it doesn’t mean you can reap its benefits with typical marketing approach. Let's discuss the best B2B marketing strategies and the most suitable online platforms for executing your campaigns.

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]]> https://sekkeidigitalgroup.com/strategies-for-b2b-marketing-in-china/feed/ 0 6511 7 Best Cross-Border E-Commerce Platforms in China https://sekkeidigitalgroup.com/cross-border-e-commerce-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=cross-border-e-commerce-in-china https://sekkeidigitalgroup.com/cross-border-e-commerce-in-china/#respond Fri, 25 Oct 2024 07:02:04 +0000 https://sekkeidigitalgroup.com/?p=31305 China is the biggest e-commerce market in the world by a huge margin, with impressive annual sales of $1.25 trillion in 2023 alone. This tremendous success was partly thanks to the rapid development of cross-border online shopping channels within the country.

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]]> https://sekkeidigitalgroup.com/cross-border-e-commerce-in-china/feed/ 0 31305 The Ultimate Guide to WeChat Ads: Key Strategies & Practices https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-ads/?utm_source=rss&utm_medium=rss&utm_campaign=the-ultimate-guide-to-wechat-ads https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-ads/#comments Wed, 23 Oct 2024 12:33:54 +0000 https://newsite.sekkeistudio.com/the-ultimate-guide-to-wechat-moments-ads/ WeChat has grown from a messaging app into a key platform that connects businesses with millions of consumers in China. As part of the Chinese digital lifestyle, it has become a gateway for building a strong brand presence, especially with the help of its dynamic advertising ecosystem.

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]]> https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-ads/feed/ 3 6497 What is Meituan Dianping and How to Use it for Your Business https://sekkeidigitalgroup.com/what-is-meituan-dianping/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-meituan-dianping https://sekkeidigitalgroup.com/what-is-meituan-dianping/#respond Tue, 09 Jul 2024 16:00:04 +0000 https://newsite.sekkeistudio.com/meituan-dianping/ Public reviews are highly valued in Chinese culture. So, for brands trying to break into China’s business landscape, Meituan Dianping serves as an online-to-offline marketing channel to boost their domestic credibility and connect with customers who are eager to find reliable services.

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]]> https://sekkeidigitalgroup.com/what-is-meituan-dianping/feed/ 0 6556 Top 7 Weibo Campaign Tactics for Foreign Brands in 2023 https://sekkeidigitalgroup.com/weibo-campaign-tactics-for-foreign-brands-2023/?utm_source=rss&utm_medium=rss&utm_campaign=weibo-campaign-tactics-for-foreign-brands-2023 https://sekkeidigitalgroup.com/weibo-campaign-tactics-for-foreign-brands-2023/#respond Mon, 18 Sep 2023 10:49:33 +0000 https://sekkeidigitalgroup.com/?p=31977 Sina Weibo is one of the largest social media platforms in China. With over 593 million monthly active users, it’s an app foreign marketers must explore if they want to promote their brand and reach local consumers.

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]]> https://sekkeidigitalgroup.com/weibo-campaign-tactics-for-foreign-brands-2023/feed/ 0 31977 Luxury Watch Market in China [Industry Overview & Marketing Tips] https://sekkeidigitalgroup.com/luxury-watch-market-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=luxury-watch-market-in-china https://sekkeidigitalgroup.com/luxury-watch-market-in-china/#comments Fri, 15 Sep 2023 09:16:56 +0000 https://sekkeidigitalgroup.com/?p=31960 Although Chinese watch brands have gained international recognition over the years, there’s no denying that the country’s local consumer market still strongly prefers foreign luxury watches.

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