douyin Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 15 Apr 2025 07:58:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png douyin Archives | Sekkei Digital Group 32 32 211799279 Getting Started with Douyin Marketing [Account Setup & Insights] https://sekkeidigitalgroup.com/getting-started-with-douyin-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=getting-started-with-douyin-marketing https://sekkeidigitalgroup.com/getting-started-with-douyin-marketing/#respond Tue, 15 Apr 2025 07:57:49 +0000 https://sekkeidigitalgroup.com/?p=35054 Among China’s popular social media platforms, the Douyin app has the most influence on the country's younger consumer base. Right now, it's the largest domestic short-video-sharing app in China. Douyin caters to over 835 million monthly active users, one-third of whom are dominated by local Gen Z and Millennials.

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]]> https://sekkeidigitalgroup.com/getting-started-with-douyin-marketing/feed/ 0 35054 Your Ultimate Douyin Advertising Guide [Formats, Costs, & More] https://sekkeidigitalgroup.com/your-ultimate-douyin-advertising-guide/?utm_source=rss&utm_medium=rss&utm_campaign=your-ultimate-douyin-advertising-guide https://sekkeidigitalgroup.com/your-ultimate-douyin-advertising-guide/#respond Mon, 10 Mar 2025 05:32:50 +0000 https://sekkeidigitalgroup.com/?p=27201 Chinese social media platforms are excellent avenues to increase brand awareness for new businesses entering China. However, the Douyin app stands out among many options, specifically for its creative tools, massive user base, and various ad formats.

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]]> https://sekkeidigitalgroup.com/your-ultimate-douyin-advertising-guide/feed/ 0 27201 Women’s Day in China: How Does It Impact Chinese Consumers? https://sekkeidigitalgroup.com/womens-day-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=womens-day-in-china https://sekkeidigitalgroup.com/womens-day-in-china/#respond Sun, 02 Mar 2025 10:27:29 +0000 https://sekkeidigitalgroup.com/?p=33662 Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.

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]]> https://sekkeidigitalgroup.com/womens-day-in-china/feed/ 0 33662 8 New Digital Marketing Trends in China [2025 Insights] https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=new-digital-marketing-trends-in-china https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/#respond Thu, 06 Feb 2025 14:36:03 +0000 https://sekkeidigitalgroup.com/?p=29887 The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.

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]]> https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/feed/ 0 29887 5 Chinese New Year Marketing Campaign Strategies [Brand Guide] https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=5-chinese-new-year-marketing-campaign-strategies https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/#respond Thu, 30 Jan 2025 12:05:20 +0000 https://sekkeidigitalgroup.com/?p=33177 With Chinese consumers eager to spend their money during the Spring Festival celebrations, it’s a period that will likely bring about brand visibility and potential conversions with the right strategy. Read along as we discuss effective Chinese New Year marketing campaigns executed by some global brands.

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]]> https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/feed/ 0 33177 Guide to KOL Marketing in China: How to Get Started for 2025 https://sekkeidigitalgroup.com/kol-marketing-guide-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=kol-marketing-guide-in-china https://sekkeidigitalgroup.com/kol-marketing-guide-in-china/#respond Mon, 30 Dec 2024 00:40:33 +0000 https://sekkeidigitalgroup.com/?p=27181 For many years, Key Opinion Leaders have been instrumental in the success of many foreign brand endorsements in China’s dynamic social media landscape. With their authentic appeal and domestic credibility, these influencers have become synonymous with authority and trust, allowing them to sway the purchasing opinion of their niche audience.

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]]> https://sekkeidigitalgroup.com/kol-marketing-guide-in-china/feed/ 0 27181 Advertising in China: Finding the Best Strategies This 2025 https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-in-china-best-strategies https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/#respond Thu, 28 Nov 2024 17:17:36 +0000 https://newsite.sekkeistudio.com/advertising-in-china/ When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.

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]]> https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/feed/ 0 3075 Top 7 Social Commerce Platforms in China [Marketer’s Guide] https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=top-social-commerce-platforms-in-china https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/#respond Mon, 11 Nov 2024 16:46:54 +0000 https://newsite.sekkeistudio.com/social-commerce-china-2022/ Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.

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]]> https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/feed/ 0 6221 Top Chinese Social Media Platforms in 2025 [Guide for Marketers] https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2025/?utm_source=rss&utm_medium=rss&utm_campaign=top-chinese-social-media-platforms-2025 https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2025/#respond Thu, 24 Oct 2024 09:11:37 +0000 https://sekkeidigitalgroup.com/?p=30631 Today, there are over 1.3 billion Chinese internet users. With 74.2% of this user base actively engaging via social media, it’s clear why more foreign businesses are pouring their resources into building their presence on these apps.

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]]> https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2025/feed/ 0 30631 5 Most-Used Esports Livestream Platforms in China [Top List] https://sekkeidigitalgroup.com/5-most-used-esports-livestream-platforms-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=5-most-used-esports-livestream-platforms-in-china https://sekkeidigitalgroup.com/5-most-used-esports-livestream-platforms-in-china/#respond Thu, 12 Sep 2024 15:59:53 +0000 https://sekkeidigitalgroup.com/?p=35633 With their massive audience reach, tapping into popular esports livestream platforms in China offers foreign brands an opportunity to drive sales and increase local visibility. Here are some insights from our team that may help you maximize these channels.

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