The 11.11 Shopping Festival is just around the corner! As many popular e-commerce platforms start to hype up the event, Chinese online shoppers are also gearing up to find the best deals and offers during China’s biggest shopping season.
11.11 Shopping Festival in China: Best Strategies & Platforms Read More
Today, there are over 1.3 billion Chinese internet users. With 74.2% of this user base actively engaging via social media, it’s clear why more foreign businesses are pouring their resources into building their presence on these apps.
Top Chinese Social Media Platforms in 2025 [Guide for Marketers] Read More
WeChat has grown from a messaging app into a key platform that connects businesses with millions of consumers in China. As part of the Chinese digital lifestyle, it has become a gateway for building a strong brand presence, especially with the help of its dynamic advertising ecosystem.
The Ultimate Guide to WeChat Ads: Key Strategies & Practices Read More
Beyond its massive 1.3 billion user base, WeChat offers many features capable of connecting a brand to its intended audience. This includes the ability to create various WeChat Groups meant to serve your customers better and generate private domain traffic.
How to Use WeChat Groups for Business Marketing in China? Read More
The Chinese market is a hyper-competitive landscape, with approximately 181 million registered business entities targeting local consumers. Given this much competition and varied audiences, building private domain traffic is a high priority if you want to ensure brand marketing success.
Building Private Traffic in China: 5 Platforms You Must Try Read More
Did you know that Tencent is among the biggest advertising networks in the Chinese market? In fact, many companies are already utilizing it to expand their local reach and connect with more targeted audiences.
The Fundamentals of Tencent Advertising in China Read More
Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.
520 Festival in China: Unofficial Chinese Valentine’s Day Read More
China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.
Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market Read More
Over the past year, around 87 million Chinese tourists have flown abroad. This positive tourism outlook is courtesy of the lifted travel restrictions after the worldwide pandemic. Today, Chinese luxury travelers are among the most enthusiastic sectors driving growth in the global hospitality industry.
Hotel Marketing in China: Tapping into Chinese Luxury Travelers Read More
Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.
How to Tap Into China’s Energy Drink Market [Strategies & Trends] Read More
