e-commerce Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Thu, 24 Apr 2025 04:44:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png e-commerce Archives | Sekkei Digital Group 32 32 211799279 9 Little Red Book Marketing Tips For Foreign Brands [Full Guide] https://sekkeidigitalgroup.com/little-red-book-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=little-red-book-marketing-guide https://sekkeidigitalgroup.com/little-red-book-marketing-guide/#respond Thu, 24 Apr 2025 04:41:47 +0000 https://newsite.sekkeistudio.com/little-red-book-2022-guide-part-1/ User-generated content now drives purchasing decisions for many online shoppers in China, and Xiaohongshu is one of the few top platforms that shape the local consumer market. The app blends social discovery with e-commerce, giving consumers the power to browse, review, and recommend products using different media assets.

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]]> https://sekkeidigitalgroup.com/little-red-book-marketing-guide/feed/ 0 6426 Sina Weibo Marketing Guide: Everything You Need to Know https://sekkeidigitalgroup.com/weibo-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=weibo-marketing-guide https://sekkeidigitalgroup.com/weibo-marketing-guide/#respond Thu, 03 Apr 2025 14:20:19 +0000 https://newsite.sekkeistudio.com/weibo-marketing-guide/ Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.

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]]> https://sekkeidigitalgroup.com/weibo-marketing-guide/feed/ 0 6536 The Basics of WeChat Channels: How Does It Work? https://sekkeidigitalgroup.com/the-basics-of-wechat-channels-how-does-it-work/?utm_source=rss&utm_medium=rss&utm_campaign=the-basics-of-wechat-channels-how-does-it-work https://sekkeidigitalgroup.com/the-basics-of-wechat-channels-how-does-it-work/#respond Thu, 03 Apr 2025 11:40:34 +0000 https://sekkeidigitalgroup.com/?p=33860 After opening your brand’s official WeChat account, what’s next? Perhaps you’re wondering how to boost your marketing efforts to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through releasing short video content.

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]]> https://sekkeidigitalgroup.com/the-basics-of-wechat-channels-how-does-it-work/feed/ 0 33860 Bilibili vs YouTube: Does Bilibili Still Matter in China? https://sekkeidigitalgroup.com/bilibili-vs-youtube/?utm_source=rss&utm_medium=rss&utm_campaign=bilibili-vs-youtube Tue, 18 Mar 2025 15:32:06 +0000 https://newsite.sekkeistudio.com/bilibili/ China’s online video market has always been unique from the rest of the world. With YouTube inaccessible in the Chinese digital ecosystem, the Bilibili platform has become an excellent alternative for local internet users.

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]]> 5334 Kuaishou Marketing Guide in China https://sekkeidigitalgroup.com/kuaishou-marketing-ecommerce-china/?utm_source=rss&utm_medium=rss&utm_campaign=kuaishou-marketing-ecommerce-china https://sekkeidigitalgroup.com/kuaishou-marketing-ecommerce-china/#respond Tue, 18 Mar 2025 10:43:42 +0000 https://sekkeidigitalgroup.com/?p=29853 If you're looking for a short video platform with remarkably steady popularity in China's lower-tier cities and rural regions, look no further than Kuaishou. With more than 714.1 million monthly active users in 2025, this app is one of the fastest-growing social media platforms in the country.

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]]> https://sekkeidigitalgroup.com/kuaishou-marketing-ecommerce-china/feed/ 0 29853 Women’s Day in China: How Does It Impact Chinese Consumers? https://sekkeidigitalgroup.com/womens-day-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=womens-day-in-china https://sekkeidigitalgroup.com/womens-day-in-china/#respond Sun, 02 Mar 2025 10:27:29 +0000 https://sekkeidigitalgroup.com/?p=33662 Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.

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]]> https://sekkeidigitalgroup.com/womens-day-in-china/feed/ 0 33662 7 Top Chinese Industries Worth Entering This 2025 https://sekkeidigitalgroup.com/7-top-chinese-industries/?utm_source=rss&utm_medium=rss&utm_campaign=7-top-chinese-industries https://sekkeidigitalgroup.com/7-top-chinese-industries/#respond Fri, 17 Jan 2025 12:43:53 +0000 https://sekkeidigitalgroup.com/?p=34838 The Chinese market has a flourishing digital economy that drives a significant portion of this rapid growth. As the world’s largest economy in terms of social media usage, it’s a highly lucrative venture for foreign investors and businesses to explore.

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]]> https://sekkeidigitalgroup.com/7-top-chinese-industries/feed/ 0 34838 Celebrating Qixi Festival in China [Full Marketing Guide] https://sekkeidigitalgroup.com/qixi-festival-in-china-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=qixi-festival-in-china-marketing-guide https://sekkeidigitalgroup.com/qixi-festival-in-china-marketing-guide/#respond Thu, 08 Aug 2024 13:20:31 +0000 https://sekkeidigitalgroup.com/?p=35449 Local festivals and holidays are the peak of consumerism in China, and one of the celebrations that Chinese consumers highly anticipate every year is the Qixi Festival. Beyond its long-standing culture, the younger Chinese population embraces this holiday as a chance to express their affection creatively.

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]]> https://sekkeidigitalgroup.com/qixi-festival-in-china-marketing-guide/feed/ 0 35449 Everything About 618 Shopping Festival in China [Trends & Strategies] https://sekkeidigitalgroup.com/618-shopping-festival-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=618-shopping-festival-in-china https://sekkeidigitalgroup.com/618-shopping-festival-in-china/#respond Sun, 16 Jun 2024 16:00:26 +0000 https://sekkeidigitalgroup.com/?p=20171 Among many promotional events that may drive sales to foreign brands is China’s 618 Shopping Day. It’s the country’s second-largest annual e-commerce festival, highly anticipated by local consumers and participating merchants.

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]]> https://sekkeidigitalgroup.com/618-shopping-festival-in-china/feed/ 0 20171 10 Latest Xiaohongshu Trends You Should Know [Insights] https://sekkeidigitalgroup.com/latest-xiaohongshu-trends/?utm_source=rss&utm_medium=rss&utm_campaign=latest-xiaohongshu-trends https://sekkeidigitalgroup.com/latest-xiaohongshu-trends/#respond Wed, 05 Jun 2024 02:29:46 +0000 https://sekkeidigitalgroup.com/?p=34806 Gone were the days when Xiaohongshu was exclusively for female users looking for shopping tips and reviews about beauty, fashion, and lifestyle trends. Today, this social media app has evolved into a digital marketplace that caters to diverse interests, from food tutorials to online gaming content.

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