Sekkei Digital Group https://sekkeidigitalgroup.com/ Helping brands expand into China by increasing visibility, reach and sales Thu, 24 Apr 2025 12:27:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png Sekkei Digital Group https://sekkeidigitalgroup.com/ 32 32 211799279 How to Use Baidu Baike for Content Marketing in China [Guide] https://sekkeidigitalgroup.com/baidu-baike-for-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=baidu-baike-for-content-marketing https://sekkeidigitalgroup.com/baidu-baike-for-content-marketing/#respond Thu, 24 Apr 2025 12:27:20 +0000 https://sekkeidigitalgroup.com/?p=36263 Beyond its search engine platform, Baidu is widely known for its content marketing ecosystem. With Chinese internet users increasingly becoming savvy with their online purchases and brand patronage, creating a related Baike entry for your business can help your target audience get to know your offerings better.

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]]> https://sekkeidigitalgroup.com/baidu-baike-for-content-marketing/feed/ 0 36263 7 Best Practices for Website Localization in China [Full Guide] https://sekkeidigitalgroup.com/best-practices-for-website-localization-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=best-practices-for-website-localization-in-china https://sekkeidigitalgroup.com/best-practices-for-website-localization-in-china/#respond Thu, 24 Apr 2025 08:29:34 +0000 https://newsite.sekkeistudio.com/china-website-localization/ This guide lays out proven steps for website localization in China, covering everything from major requirements (local hosting, domain name, ICP application) to strategies to help your brand reach more Chinese consumers.

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]]> https://sekkeidigitalgroup.com/best-practices-for-website-localization-in-china/feed/ 0 6125 9 Little Red Book Marketing Tips For Foreign Brands [Full Guide] https://sekkeidigitalgroup.com/little-red-book-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=little-red-book-marketing-guide https://sekkeidigitalgroup.com/little-red-book-marketing-guide/#respond Thu, 24 Apr 2025 04:41:47 +0000 https://newsite.sekkeistudio.com/little-red-book-2022-guide-part-1/ User-generated content now drives purchasing decisions for many online shoppers in China, and Xiaohongshu is one of the few top platforms that shape the local consumer market. The app blends social discovery with e-commerce, giving consumers the power to browse, review, and recommend products using different media assets.

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]]> https://sekkeidigitalgroup.com/little-red-book-marketing-guide/feed/ 0 6426 Entering China’s Family Travel Market [Insights & Strategies] https://sekkeidigitalgroup.com/china-family-travel-market/?utm_source=rss&utm_medium=rss&utm_campaign=china-family-travel-market https://sekkeidigitalgroup.com/china-family-travel-market/#respond Wed, 16 Apr 2025 13:38:20 +0000 https://sekkeidigitalgroup.com/?p=36243 As China’s outbound tourism continues to recover, the family travel market segment also picks up its pace. More modern travelers (especially Millennial and Gen Z age groups) are planning overseas group tours online, which indicates a shift in preferences and consumption patterns.

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]]> https://sekkeidigitalgroup.com/china-family-travel-market/feed/ 0 36243 WeChat Marketing Guide: How To Utilize China’s Super App https://sekkeidigitalgroup.com/wechat-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=wechat-marketing-guide https://sekkeidigitalgroup.com/wechat-marketing-guide/#respond Tue, 15 Apr 2025 17:08:45 +0000 https://newsite.sekkeistudio.com/tips-to-fully-utilize-wechat-marketing/ WeChat is the undisputed super app in China. In 2025, it garnered over 1.38 billion monthly active users, covering approximately 97% of the country’s population. With its massive user reach, consumer trends emerging from this platform naturally shape the patterns and preferences within the Chinese market.

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]]> https://sekkeidigitalgroup.com/wechat-marketing-guide/feed/ 0 2597 Getting Started with Douyin Marketing [Account Setup & Insights] https://sekkeidigitalgroup.com/getting-started-with-douyin-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=getting-started-with-douyin-marketing https://sekkeidigitalgroup.com/getting-started-with-douyin-marketing/#respond Tue, 15 Apr 2025 07:57:49 +0000 https://sekkeidigitalgroup.com/?p=35054 Among China’s popular social media platforms, the Douyin app has the most influence on the country's younger consumer base. Right now, it's the largest domestic short-video-sharing app in China. Douyin caters to over 835 million monthly active users, one-third of whom are dominated by local Gen Z and Millennials.

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]]> https://sekkeidigitalgroup.com/getting-started-with-douyin-marketing/feed/ 0 35054 What is WeChat Search and how does it work? https://sekkeidigitalgroup.com/wechat-seo/?utm_source=rss&utm_medium=rss&utm_campaign=wechat-seo https://sekkeidigitalgroup.com/wechat-seo/#comments Wed, 09 Apr 2025 08:48:51 +0000 https://newsite.sekkeistudio.com/wechat-seo/ Social search is a trend that foreign brands can’t overlook, especially for a consumer market as digitally engaged as China. Among the country’s dynamic Chinese social media platforms, WeChat stands out for its in-app search functions that allow broad content discovery.

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]]> https://sekkeidigitalgroup.com/wechat-seo/feed/ 1 2320 7 Major Food Fairs in China [B2B Marketer’s Guide] https://sekkeidigitalgroup.com/major-food-fairs-in-china-b2b/?utm_source=rss&utm_medium=rss&utm_campaign=major-food-fairs-in-china-b2b https://sekkeidigitalgroup.com/major-food-fairs-in-china-b2b/#respond Tue, 08 Apr 2025 11:58:37 +0000 https://sekkeidigitalgroup.com/?p=36216 When entering the local business scene as a foreign brand, it’s important to get familiar with the Chinese market dynamics, your target audiences, and competitors. And what better way to do this than attending major food fairs in China?

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]]> https://sekkeidigitalgroup.com/major-food-fairs-in-china-b2b/feed/ 0 36216 Sina Weibo Marketing Guide: Everything You Need to Know https://sekkeidigitalgroup.com/weibo-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=weibo-marketing-guide https://sekkeidigitalgroup.com/weibo-marketing-guide/#respond Thu, 03 Apr 2025 14:20:19 +0000 https://newsite.sekkeistudio.com/weibo-marketing-guide/ Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.

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]]> https://sekkeidigitalgroup.com/weibo-marketing-guide/feed/ 0 6536 The Basics of WeChat Channels: How Does It Work? https://sekkeidigitalgroup.com/the-basics-of-wechat-channels-how-does-it-work/?utm_source=rss&utm_medium=rss&utm_campaign=the-basics-of-wechat-channels-how-does-it-work https://sekkeidigitalgroup.com/the-basics-of-wechat-channels-how-does-it-work/#respond Thu, 03 Apr 2025 11:40:34 +0000 https://sekkeidigitalgroup.com/?p=33860 After opening your brand’s official WeChat account, what’s next? Perhaps you’re wondering how to boost your marketing efforts to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through releasing short video content.

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