WeChat is a Chinese social media platform highly utilized and trusted by many businesses for its personalized marketing functions. With over 1.34 billion users in the country, it’s the perfect online channel to connect with potential and existing customers in China.
WeChat CRM Integration – How Does it Work? Read More
Short video platforms are incredibly handy for marketers because these channels typically have high user engagement and retention rates. Douyin and Kuaishou are undoubtedly the most used short video platforms in Mainland China. Marketing on these apps can help brands connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.
TikTok vs Kuaishou: Hottest Short Video Platforms in China Read More
The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. Today, you don’t have to be a famous cosmetic brand like L’Oréal, Estee Lauder, or SK-II to succeed in the Chinese beauty industry. Smaller brands now have a higher chance to excel if they understand the value of personalization.
Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? Read More
According to the latest records, China is the largest beer market in the world. In fact, the country managed to hold this title for the last eighteen to nineteen years. In 2023, Chinese consumers drank an average of 34.7 liters of beer per person. With this continued demand, numerous successful foreign brands are currently thriving in China’s beer market.
China’s Beer Market Overview [Insights & New Trends] Read More
While other marketers typically go for mainstream Chinese social media platforms like Weibo and Douyin, Zhihu presents itself as an underrated tool for digital marketing in China. In 2023, this professional knowledge-sharing platform recorded approximately 110.5 million local internet users utilizing this app monthly to look for in-depth answers to their day-to-day queries.
Zhihu Marketing Guide: Unlocking How Chinese Quora Works Read More
Consistent customer interactions can be challenging to manage while executing daily business processes. If you want a more streamlined workflow, the best solution is to get your digital marketing strategies fully integrated within reliable CRM tools.
Finding the Right CRM in China: Best Platforms For Your Brand Read More
China’s expansive digital ecosystem offers foreign companies numerous ways to connect with their target audiences. Thanks to this, generating leads is not as complex as before. The only problem is traditional methods aren’t exactly the best way to go, especially now that the local market is highly segmented.
Lead Generation in China: 5 Ways To Get Quality Leads Read More
Sina Weibo is one of the largest social media platforms in China. With over 593 million monthly active users, it’s an app foreign marketers must explore if they want to promote their brand and reach local consumers.
Top 7 Weibo Campaign Tactics for Foreign Brands in 2023 Read More
New Chinese social media apps are emerging, each tailored to its unique niche. Joining these channels will not only increase brand awareness but also help you get closer to your target audience. Here are insights into niche Chinese social media platforms and the different methods foreign companies can use to attract users into patronizing their brands.
5 Niche Chinese Social Media Platforms for Your Business Read More
Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.
Importance of Brand Localization for China Read More
