It’s no secret that Chinese travelers rely on top social media platforms to discover outbound travel destinations and activities. However, among the handful of options available in China, Xiaohongshu has emerged as the top source of travel planning resources in the past few years.
How to Use Xiaohongshu for Tourism Marketing Read More
When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.
Advertising in China: Finding the Best Strategies This 2025 Read More
Right now, international brands cover around 50% of the local cosmetics market. While domestic players are slowly catching up, the high demand for foreign beauty products makes Western marketers more eager to find new ways to sell their products to Chinese consumers.
11 Best Chinese Marketplaces for Beauty Brands Read More
China has no shortage of B2B opportunities for foreign companies, especially now that shopping transactions can be made digitally with a single click. However, it doesn’t mean you can reap its benefits with typical marketing approach. Let’s discuss the best B2B marketing strategies and the most suitable online platforms for executing your campaigns.
7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] Read More
Gaming companies are often the source of many successful co-branding campaigns in the Chinese market. We’ve gathered the best examples to help you understand how it works and reap invaluable benefits from these strategies.
Co-branding in China: Best Examples from Gaming Brands Read More
Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.
Top 7 Social Commerce Platforms in China [Marketer’s Guide] Read More
The 11.11 Shopping Festival is just around the corner! As many popular e-commerce platforms start to hype up the event, Chinese online shoppers are also gearing up to find the best deals and offers during China’s biggest shopping season.
11.11 Shopping Festival in China: Best Strategies & Platforms Read More
The Chinese market is a relatively complex business landscape to enter, especially with its distinct digital ecosystem and unique consumer patterns. As a foreign brand, you must find strategic opportunities to stand out from competitors. This is where public holidays and festivals come in handy.
Top 7 China Festivals This 2025 [Marketing Calendar Guide] Read More
China is the biggest e-commerce market in the world by a huge margin, with impressive annual sales of $1.25 trillion in 2023 alone. This tremendous success was partly thanks to the rapid development of cross-border online shopping channels within the country.
7 Best Cross-Border E-Commerce Platforms in China Read More
Today, there are over 1.3 billion Chinese internet users. With 74.2% of this user base actively engaging via social media, it’s clear why more foreign businesses are pouring their resources into building their presence on these apps.
Top Chinese Social Media Platforms in 2025 [Guide for Marketers] Read More
