micro-influencers Archives | Sekkei Digital Group

Multi-Channel Networks (MCN) in China: 7 Agencies To Work With

SDG — Tue, 06 Aug 2024 06:24:57 +0000

At first glance, China’s influencer marketing landscape appears to be an unlimited source of strategic partners. However, did you know that many top KOLs and KOCs in the country are part of Multi-Channel Networks (MCNs)?

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Digital Marketing in China: 90’s Kid is Spearheading the Future

David — Fri, 22 Mar 2019 17:00:25 +0000

Raised in an era of digital breakthroughs, social clicks, and instant gratification, China 90\’s kid is spending carefree compared to their international peers. This group has a greater sense of […]

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KOL Marketing: 2020 Campaign Strategy in China

David — Fri, 22 Feb 2019 09:11:36 +0000

In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion […]

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Little red book app: Paving the way for Social Shopping in China

David — Fri, 23 Nov 2018 06:52:43 +0000

China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media […]

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